Resume
Joshua Holtzclaw
Web and Application Development Specialist with 14+ years of experience across e-commerce, custom applications, and marketing platforms. Proven leader in managing teams, overseeing large-scale projects, and driving solutions from concept to deployment.
Core Competencies
Languages
JavaScript/TypeScriptC#PHPPythonPerlRubySQLHTML5CSS3/SCSS
Frameworks & Libraries
React.jsVue.jsNext.jsASP.NETRazor/BlazorNode.jsjQueryBootstrapTailwindDrupalWordPress
Cloud, Backend & DevOps
AzureAWSGoogle CloudCloudflareJenkinsGitAPI IntegrationsMySQLOracleLinuxREST APIs
Tools & Practices
Agile/SCRUMPerforceGitHub CopilotWCAG AccessibilityPCI DSS CompliancePII/Data PrivacySEO OptimizationUX/UI DesignProject Leadership
Data, Analytics & Marketing
TableauQlik SensePower BIGoogle AnalyticsAdSenseSEMSocial Media APIsMailchimpSQL Procedural Workflows
Professional Experience
Senior Web Developer
Books-A-Million, Inc.
Birmingham, AL
January 2025 - Present
- ●Lead senior dev for a team of 8 developers building and maintaining a high-traffic e-commerce platform serving over 4M monthly visitors.
- ●Implement and tune Constructor.io search and discovery experiences, including relevance improvements and API-driven enrichment to improve findability and conversion.
- ●Built internal AI-powered book discovery tools that integrate LLM APIs with existing catalog and search services, accelerating research and reducing manual triage.
- ●Establish code review standards, architectural best practices, and release discipline that reduced production defects across key applications.
- ●Partner with stakeholders, product, design, and QA to scope work, define technical requirements, and deliver on schedule.
- ●Lead and coach IT, Accounting, and Operations corporate departments on leveraging enterprise OpenAI — teaching best practices, driving adoption, and solutioning department-specific needs.
- ●Ensure PCI DSS compliance and secure handling of PII across e-commerce, accounting, and customer data systems — establishing protocols for data access, storage, and transmission of sensitive financial and user information.
Partner / Director of Communication
OP Solutions
Birmingham, AL
2024 - Present
- ●Co-led the merger of Territory 3 into OP Solutions, expanding services and operational capacity.
- ●Delivered enterprise-grade solutions to high-profile clients including Chick-fil-A, Workplay, and Brother Bryan Ministries.
- ●Manage end-to-end development of scalable web applications, integrating modern frameworks such as React.js and Vue.js.
- ●Direct SEO and SEM strategies to improve online visibility and lead generation.
- ●Foster a collaborative environment across developers, designers, and project managers.
- ●Serve as strategic AI leader, consulting clients on adopting AI technologies and developing tailored solutions to drive efficiency and growth across their businesses.
Developer
O'Neal Steel
Birmingham, AL
2020 - November 2024
- ●Designed and implemented front-end features for the Pronto e-commerce platform, aligning UX with business objectives.
- ●Spearheaded page-load optimization, reducing load times by 25%+ through efficient coding and architecture improvements.
- ●Led development and deployment of systems such as Next Stop Notifications and Realtime Delivery Tracking to enhance operational efficiency.
- ●Supported migration of the Pronto platform to Azure, ensuring smooth cloud integration and stability.
- ●Partnered with marketing to revamp automated email templates, boosting engagement and brand alignment.
Lead Developer
Brilliance LLC
Boca Raton, FL
2018 - 2020
- ●Oversaw product feed development for 800,000+ SKUs, integrating marketing and inventory data for a high-performing e-commerce ecosystem.
- ●Improved time-on-site and conversion rates by 30%+ by optimizing UX/UI and implementing advanced SEO strategies.
- ●Designed and developed a Vue.js-powered Diamond Search & Comparison Tool, significantly improving customer engagement.
- ●Managed 13 Linux servers; leveraged Cloudflare CDN and New Relic for performance optimization and PCI compliance across high-value e-commerce transactions.
- ●Developed and managed automated marketing funnels using email and multiple ad network APIs.
Founder / Developer
Territory 3
Pelham, AL
2010 - 2024
- ●Delivered enterprise-grade solutions for clients such as Chick-fil-A, ESEE Knives, and LifeWay.
- ●Created event management systems for large-scale conferences using Drupal CMS and custom API solutions.
- ●Designed a content delivery platform processing millions in transactions annually for education clients.
Web Developer
FORM
Cleveland, OH
2012 - 2013
- ●Developed websites using JavaScript and an in-house CMS, collaborating closely with creative teams to deliver high-impact projects.
- ●Worked with design throughout the full project cycle, from requirements through launch.
Web Developer
Student Life
Birmingham, AL
2009 - 2012
- ●Pioneered responsive web design for multi-device compatibility before it became an industry standard.
- ●Created custom CMS modules, ordering systems, and content delivery solutions later purchased by external clients in a multi-million dollar deal.
Education
Jefferson State Community College
Birmingham, AL - Focus in Development Fundamentals
Professional Development
Attended 20+ code and technology events
Let's Connect
Interested in working together? I'd love to hear from you.